To begin the project, I first needed to know what information needed to be on the poster and what was the most important.
After talking with some members of the campaign and some other board members of my local Sunrise Movement chapter, I learned I needed to add what the event was, the date, the candidate name, and a call to action, in order of descending importance.
I added this information in varying fonts and font sizes in order to improve readability and make certain information pop.
From an artistic standpoint, I added the two hills to represent the city of San Ramon's famous two peaks. The rising sun represents the Sunrise Movement, and its rays help guide the viewer's eyes down the poster to different information.
The Process
Understanding and Executing Requirements
Apr 2015 — Mar 2016
